No matter how complex your website or web-based system is, it has to be easy for people to understand and use. If it’s complicated or confusing, engagement will reduce and that can have a direct impact on your business. That’s why we start all of our web designs with UI/UX, using a human-centered design methodology.
As we never outsource, our designers and developers work closely together to find the sweet spot between visuals and functionality, providing the best possible user experience. And because we maintain your website after launch, any future additions will follow the same UI/UX patterns, ensuring consistency for all aspects of the site for the lifetime of your project.
The best user experience provides the user with a seamless and streamlined journey
The “user experience” includes all aspects of how a user interacts with a product or service such as a website, web application or app. For example, a website may be beautifully designed but if it is difficult to use, confusing, or frustrating then it will fail. This will most certainly lead to poor user engagement, and - as a direct result - loss of potential or existing customers. The best user experience provides the user with a seamless and streamlined journey, allowing them to achieve everything they set out to do with ease, via a set of interfaces that is intuitive and empowering. Ultimately, the experience should mean that there would be no hesitation from the user to come back for more.
Our creative team understands the importance of UX on the success of the project, which is why we always by designing the user experience before anything else. Through our relationship with your business, our California based in-house team can work with you directly to understand your product, your audience, and their needs. Competition analysis is another useful tool we can employ - seeing what businesses like yours do, what works, and what can be improved.
With the research complete, UX design process can begin, developing a strategy that starts with a roadmap that defines the journeys that users will take. This allows us to optimize the user’s experience, create wireframes and design prototypes that can be refined and perfected. Once the strategy has been perfected, it can be incorporated in the user interface design of the website theme, and carried through to the website development.
User Interface and user experience design are both pieces of the same puzzle. UI design is the process of designing interfaces that contribute to the user experience (as defined in the UX strategy), and essentially creates the look and feel of that experience. This includes designing the various elements that the user will interact with such as inputs, navigation, messages and alerts, and the containers that group related items together.
With the UX strategy planned, the creative team at Aryosys can move on to the visual design of your project. As part of the overall website theme design process, we will use aspects of your brand design such as colors and typography to create the elements that make up the user interface. With the design approved, our development team works closely with creative to ensure that the user interface is accurately realized and fulfils the requirements for the perfect user experience.
