Graphic Design

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In the world of business, image and first impressions are everything. Many potential customers will decide on the credibility of your company based on how professional-looking your corporate identity is. Whether it’s your website or printed marketing material, you need to put your best foot forward and ensure everything with your company’s name on it looks nothing short of professional. You only get one chance to make a good first impression, there is no better way to do it visually than through quality graphic design.

Our creative team are highly skilled and passionate about their work. Using the latest design tools, our expert graphic designers can extend the visual identity of your business to cover all bases such as your website theme, brand assets, collateral, email templates and landing pages.

Website Themes

In essence, the theme of a website is its look and feel - the colors, fonts, proportions, layouts and choice of imagery that visualize the site’s content. There are many off-the-shelf website themes available, but using one that is also used by a competitor would not be a good look. Your business is unique, your website should be too - and it should resonate with your target market and customer base alike.

The relationship we build with your company allows us to fully understand your business - its goals, focus and direction. This puts us in the perfect position to create a custom design tailored to meet those needs, whilst reflecting your brand throughout the website. The Aryosys team is based in California, which means we’re local - and can work with you directly at a time that suits you.

#01

Research

The website design process starts with the UX design, ensuring your users receive the best possible experience when using your website. From there, we establish which websites you like (and those you don’t) and undertake competitor research to see what others businesses are doing that’s already working.

#02

Design

We then create mockups of key areas of the website, incorporating elements of your brand identity, and present those to you for your feedback. If there’s something that’s not quite right, just let us know - we will carry out unlimited revisions until you’re happy.

#03

Implementation

Once the design is approved, we prepare a style guide for the development team, ensuring that the initial website, and any subsequent additions, seamlessly match the theme that was designed for you. This can then be used as the basis for all of your online and real-world designs.

Brand Design

In a crowded market, your brand design is what makes you stand out from the competition. A strong brand makes your business instantly recognizable, creates a foundation of credibility through a consistent visual identity, conveys your message - acting as a means of communication with your audience - and ensures that your company exudes an air of authority and confidence. As such, brand design is the cornerstone of all of the creative that your company needs - it should not be underestimated.

We know what it takes to develop a strong brand. At the beginning of your relationship with Aryosys, our creative team will work with you to make sure that your brand identity is up to required standard, or we can develop one with you if you are starting from scratch or would like to rebrand. We cover all aspects of your visual brand identity including logos, color scheme, typography and art.

Find out more about our branding services

Large Format

If you need to make a statement about your brand away from the digital world, large format design and printing is by far the most striking way to do it. Whether it’s for branding your company premises, grabbing attention at a trade show, or spreading the word through marketing, going big can make all of the difference.

The creative team at Aryosys is adept at transferring their design expertise to larger formats. Coupled with modern techniques that allow for printing on a wide array of materials, this allows us to devise designs on a grand scale for a wide range of applications such as trade show booths, banners, lightboxes and tablecloths, signage, decals and door wraps, posters, vehicle wraps, and much more. If you can imagine it, we can create it.

If you can imagine it, we can create it.

Small Format

Once you have a strong brand design in place and a professional website to match, it’s important not to forget about marketing and business collateral. Whenever you communicate with existing or potential customers, both online and in the real world, it should reflect your brand identity to ensure consistency in everything you do.

After working extensively with your business to establish or refine your brand identity, Aryosys is perfectly placed to take care of all of your branded small format requirements such as business cards, letterheads and envelopes, marketing flyers, brochures and presentation folders, cards and postcards, booklets and even complete books, incorporating the assets we helped to create such as logos, colors and typography.

Email Templates

Despite continual advances in technology, email still remains the number one tool for business communication. Whether it’s marketing to prospective clients, keeping in touch with your customer base or automated emails from e-commerce or other website services, emails are used for a multitude of purposes throughout your operation, so they shouldn’t be an afterthought when it comes to design.

Tapping into our web design capabilities and utilizing the experience and expertise required for this specialized area of design, we can produce attractive and responsive (works on desktop and mobile) HTML email templates that carry your brand identity into the inboxes of everyone who receives emails from your business.

Landing Pages

If you are running any kind of marketing campaign such as email, search engine ads or social media marketing, when a potential lead lands on your website you might have only once chance to convert them into a paying customer. You can simply allow the user to land on your home page or a product page, but unless you make provisions for this type of special visitor, there’s no way to distinguish them from regular users of your website.

In order to maximize your returns on investment for paid advertising, we are able to design and implement pages on your website specifically for the purpose of converting leads. By combining the multiple disciplines of creative design, development, UX and marketing, we can tailor custom landing pages to each of your marketing campaigns. These pages differ from normal pages on your website, with highly targeted content and visuals that relate to the campaign, modifications such as removing navigation to reduce distractions, and careful inclusion of “calls to action” such as phone links or contact/buy buttons in strategic locations within the page layout.

Landing page design.